LOADING

TDM NEWS EVENTS IWTA SERIES TDM

Travel Daily Media

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

11 million Brits planning a holiday at home this August Bank Holiday

11 million Brits planning a holiday at home this August Bank Holiday

Kanchan Nath

- August 22, 2024

VisitEngland’s August Bank Holiday Trip Tracker survey shows that 11 million Brits are definitely planning an overnight holiday trip in the UK this Bank Holiday weekend, bringing an estimated £3.1 billion boost to the economy.

The figures show an increase of 1.3 million on last year’s results when 9.7 million Brits planned to take an overnight holiday trip in the UK during the August Bank Holiday weekend.

VisitEngland Chief Executive Patricia Yates said: “It is great to see so many of us are planning a domestic break this long weekend and will be out experiencing the outstanding destinations here on our doorstep. From contemporary culture in our vibrant cities to our stunning countryside, coastlines and seaside destinations, there really is something for everyone and for all budgets.

“We know how important Bank Holidays are in bringing an economic boost with the money generated going into local economies and supporting jobs. Businesses will be looking to the long weekend for a critical late summer lift after what has been a very mixed summer for many destinations, with cost-of-living concerns and the weather having an impact. This highlights the ongoing challenges for industry and the importance of extending the tourism season into autumn and beyond.”

The survey also showed that a further 7.7 million people were undecided about whether to take an overnight holiday trip in England during the Bank Holiday weekend. The top reasons are ‘waiting to see what the weather is like’, ‘waiting for deals or special offers’ and ‘waiting to see if I can afford it’.

For those not planning an overnight holiday trip in England during the Bank Holiday weekend, the top reason is ‘I cannot afford it.’ The findings reflect the latest monthly wave of VisitEngland’s wider domestic consumer sentiment towards travel, published on 18 July, which showed that the top perceived barriers to taking overnight UK trips in the next six months were the ‘rising cost of living’ followed by ‘UK weather’ and ‘personal finances’.

 

 

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

11 million Brits planning a holiday at home this August Bank Holiday

Kanchan Nath

- August 22, 2024

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats