Queensland, Australia paired with Uber and launched scUber, the world’s first rideshare submarine experience, coming to the Great Barrier Reef.

Starting 27 May, scUber will be available for a limited number of riders to request through the Uber app and riders will have the opportunity to immerse themselves in the exquisite beauty of the Great Barrier Reef. scUber riders will gain exclusive access to the world’s largest ecosystem, renowned as a biodiverse playground, rich in marine life and offering remarkable underwater experiences.

Tourism and Events Queensland’s chief executive officer, Leanne Coddington, said: “In late 2018, consumer research identified that exploring the Great Barrier Reef in a submarine was the most desired future travel experience sought by visitors. scUber makes this wish a reality and reaffirms Queensland tourism’s commitment to providing locals and visitors alike with truly remarkable ways to explore nature’s wonderland.

“We’re thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience. In addition, we’re giving several adventure-seeking travellers from around the globe, the chance to win a scUber experience for two as part of a global travel competition launched today.”

The scUber experience will be available starting on Heron Island, off the coast of Gladstone in the Southern Great Barrier Reef region from 27 May, before moving to Agincourt Reef off the coast of Port Douglas in Cairns & the Great Barrier Reef region from 9 June. Availability is strictly limited.

The scUber experience will cost AUD 3,000 (USD 2,061) for two riders and includes:

• Pick up from your location with the Uber app;
• Return scenic helicopter ride to either Heron Island (for riders requesting from Gladstone) or the Quicksilver Cruises pontoon off the coast of Port Douglas (for riders requesting from Cairns, Port Douglas and Palm Cove);
• One-hour ride in a scUber submarine;
• Return trip back to your original pickup address with Uber.

To celebrate the launch, Queensland and Uber are offering this exceptional bucket-list experience to one lucky winner and a friend from each of the following countries: USA, Canada, United Kingdom, France, New Zealand and Australia.

To enter the competition, go to scUberQueensland.com and explain in 25 words or less why you should experience the wonder of the Great Barrier Reef with scUber. Terms and conditions apply.

Today also marks the beginning of Uber’s partnership with Citizens of the Great Barrier Reef. The organisation is committed to engaging the world in the protection and conservation of the Great Barrier Reef and reefs all over the world, using tech, data and a collaborative approach to conservation.

Uber’s partnership with Citizens will focus on supporting several initiatives including their Reef Tracks program and the Great Reef Census through a financial and resource investment program.