The World Travel & Tourism Council (WTTC) has appointed Association of Tourism Trade Organizations, India (ATTOI) as the nodal agency to promote and propagate trust with tourism businesses in the country, co-opting India into its standardised health and hygiene protocols for ‘safe, secure and seamless’ journeys and stays in the post-COVID world.

ATTOI will ensure that the travel and tourism activities in India follow the norms under a ‘Safe Travels Stamp’ curated by WTTC. The stamp, designed to usher in the new normal and build trust in travellers to travel again, will permit travellers to recognise those governments and companies that have adopted the WTTC protocols which give insights and toolkits for interaction.

Hailing the protocols as a game-changer for India, ATTOI noted that the stamp would build confidence and create comfort in travellers globally. “It will get them to travel and holiday as in pre-COVID times,” said C S Vinod, president of the 2003-founded ATTOI which promotes tourism in various sectors and strengthens business relationships.

Based in Thiruvananthapuram, ATTOI has been India’s first industry association to incorporate into its business charter a commitment to responsible travel and sustainable tourism.