TourRadar, the world ‘s first Adventure Booking Platform, has announced San Francisco Bay Area tech veteran Sarah Roos-Essl as their new Director of Content.

With nearly 20 years of experience leading global content and revenue teams for companies like Twitter, Facebook, and Travelzoo, Sarah will oversee the company’s content and brand strategy moving forward.  The focus of her career has been anchored in the travel industry and how travel brands leverage social media, online publishing, and marketplace channels to support and grow their businesses. She is based at TourRadar’s headquarters in Vienna, Austria.

TourRadar offers more than 50,000+ multi-day organized adventures across the globe from 2,500 operators in 160+ countries. Founded in 2010, TourRadar was the first to transition multi-day tours to an online marketplace, making them the global leader in the industry today. In 2021, TourRadar further revolutionized the industry by introducing the Adventure Booking Platform, connecting travelers, operators, and travel agents to organized tours through one, easy-to-use platform.  Travel Advisors interested in signing up can do so at agents. For any questions regarding the Adventure Booking Platform, Travel Advisors can either call or utilize the LiveChat available on the website.