Japan’s luxury hospitality group Hiramatsu, signed an agreement with D-EDGE Hospitality Solutions, a hospitality technology provider, to expand its international market share. Headquartered in Tokyo, Hiramatsu manages 7 hotels,  26 restaurants, ryōtei and cafes across the country. Japan being one of the most visited countries by international travellers, Hiramatsu required a global technology company with the latest knowledge to implement seamless infrastructure platforms to assist its hotels with global distribution, traffic generation and web conversion: the three fundamental pillars that drive business and generate higher-margin revenue.

D-EDGE Hospitality Solutions is honoured to have been selected for this project. The Digital Marketing/traffic acquisition programmes are designed to bring international travellers. Together with a responsive website, it maximises the conversion rate on the  Central Reservations System.  Within the CRS, the Booking Engine, with different languages and multi-currency, can convert lookers into bookers easily with connectivity to the payment gateway to complete the transaction.

“With D-EDGE’s wealth of experience on the global front, we believe this partnership will allow Hiramatsu to reach out and expand its inbound market. In addition, the introduction of GDS will also provide awareness through travel agents worldwide covering both B2B and B2C markets,” said Kaori,  UESUGI of Hiramatsu Hotel Group.

“Japan is one of D-EDGE’s key markets. We will continue to expand and strengthen our foothold in Japan.  We look forward to providing Hiramatsu Hotels with the digital marketing and distribution solutions they need to increase their exposure and grow their business in the global markets.” Added Emilie Couton, managing director, Asia Pacific for the D-EDGE Hospitality Solutions.