Loop MICE, the premier event for luxury travel in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, concluded its highly anticipated three-day gathering at the prestigious Lošinj Hotels & Villas in Croatia. 

From Sunday, April 7th to Wednesday, April 10th, 2024, the event brought together the best of the MICE industry, connecting A-list MICE buyers with top-tier suppliers and the finest locations and services tailored to the needs of business meetings, conferences, and exhibitions.

Lošinj Hotels & Villas was the exclusive platform for Loop MICE, where participants engaged in personal and direct interactions with specialists and decision-makers from leading hotels and venues. Attendees were treated to an array of breathtaking meeting locations in Čikat Bay, serving as inspiration for crafting remarkable group experiences. All Loop MICE participants were accommodated at Lošinj Hotels & Villas luxury properties Hotel Bellevue and Boutique Hotel Alhambra & The Historic Villas.

The Loop MICE agenda featured a diverse line-up, including an arrival and welcome reception, the loop fair, networking activities, and the Luxury Networking Night. Participants enjoyed a series of enriching activities, from joint excursions and morning meditations to networking over wine, fostering the expansion of both personal and professional networks.

“Welcoming this distinguished assembly of MICE organizers, travel agents, and hoteliers to Lošinj Hotels & Villas was an honour and served as a profound affirmation of our chosen path in luxury hospitality. The words of praise we received in the morning as they departed transcended typical compliments, touching us deeply and making us proud of our achievements. They recognized the passion, creativity, and dedication our team invests in every facet of our work. This acknowledgement confirmed our capability to deliver the highest levels of quality on a global stage, potentially setting new standards in luxury hospitality and event management,” said the Chief Growth and Strategy Officer of Lošinj Hotels & Villas, Zoran Pejović.

“Lošinj Hotels & Villas has been the perfect choice for Loop MICE as the destination supports everything for a professional and successful MICE business. Overall, the MICE segment significantly contributes to the economic development and promotion of a destination’s tourism by generating revenue, enhancing its image, creating business opportunities also in shoulder seasons, and fostering professional development,” concluded Astrid Oberhummer, the organizer of the Loop Luxury Fair.