Canadian tours and attractions platform developer RocketRez is slated to launch a new communication automation platform on Tuesday, 12th November.

Named Relay, the platform is designed to revolutionise how attractions interact with guests.

RocketRez Relay will enable attraction operators to automate and personalise guest communication at every stage of the guest journey, from booking confirmations to real-time updates and even post-activity feedback requests, using workflows administered from a central console and messages delivered through SMS. 

This powerful tool enhances guest satisfaction, increases revenue through targeted upsell opportunities, and reduces operational overhead by automating routine communication tasks.

A need to simplify communication

RocketRez CEO John Pendergrast believes that Relay serves an immediate need in simplifying communication for tours and attractions, but also represents a step forward toward a longer-term vision.

Pendergast said: “Today’s Relay is all about simplifying communications, but that’s just the beginning. We want to focus on making communication between guests and attractions operators more seamless, but as we release more features, you’ll see that our broader goal is much bigger.”

He explained that he and his team are also looking at insights to help operators understand their data better in order to make informed decisions.

The new platform’s key features

Among the features built into Relay are:

• Automated Messaging Workflows that allow operators to tailor every message to fit the guest’s journey, ensuring they feel engaged and informed from the moment they book until they leave;
• AI-Powered Workflow Builder that intelligently analyses your website for key
• information, creating customised messaging sequences that fit your operations to save time and ensure every guest receives the right message at the right moment;
• Real-Time Updates that allow an attraction’s employee to send guests a direct
• message through SMS at any point in the journey; and
• Targeted Upsell Opportunities to allow attractions to drive additional revenue with personalised offers for dining, merchandise, membership upgrades, and more.