Sabre Corporation announced an expansion of its longstanding relationship with Thai Airways. 

Thailand’s flag-carrier opted for Sabre’s advanced Fares Manager and Fares Optimizer solutions to enhance its pricing capabilities and drive incremental revenue opportunities.

This agreement further strengthens the alliance between Sabre and Thai Airways, which already includes a long-term distribution agreement. 

By adopting Sabre Fares Manager together with Fares Optimizer, Thai Airways is poised to streamline its fares management processes, respond more effectively to market dynamics, enhance analyst productivity, and optimise pricing strategies to maintain a competitive edge.

Ahead of the game

Sabre’s Fares Manager and Fares Optimizer products empower airlines to proactively manage their fares, analyze market trends, and make data-driven pricing decisions with speed and precision. 

By automating benchmarking and optimizing fare structures, Sabre’s solutions help airlines enhance analyst productivity, refine pricing strategies, and ultimately boost profitability. 

Thai Airways’ head of pricing and revenue management Nuthaphol Amawatana said: “By using Sabre’s advanced fares management solutions, we can efficiently monitor competitor fare activities and quickly adjust our pricing strategies to capture revenue opportunities. This collaboration with Sabre enables us to refine our pricing approach, ensuring that we offer the right fares at the right time to our customers.”

Sabre’s vice-president and regional general manager in the Asia Pacific Rakesh Narayanan added: “Our Fares Manager and Fares Optimizer solutions are designed to address these challenges by providing integrated end-to-end automation and intelligence. We are thrilled to deepen our alliance with Thai Airways and support their continued success in an increasingly complex and competitive marketplace.”

Thai Airways recently added new widebody aircraft to its fleet, as well as increasing frequencies on popular flights, adding new routes, and reestablishing international routes, including to Oslo and Milan.