LOADING

TDM NEWS EVENTS IWTA SERIES TDM

Travel Daily Media

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Japan Airlines invests in Heirloom Carbon Technologies

Japan Airlines invests in Heirloom Carbon Technologies

Marga Manlapig

- December 30, 2024

Japan Airlines Co, Ltd (JAL) announced its investment in California-based decarbonisation developer Heirloom Carbon Technologies, Inc.

Heirloom specialises in Direct Air Capture, a negative emission technology that captures CO2 directly from the atmosphere. 

This strategic investment aims to diversify JAL’s approaches to achieving Net Zero CO2 Emissions by 2050.

A major investment in decarbonisation

JAL senior vice-president for general affairs Yasushi Noda said of the investment: “We recognize this partnership as an important milestone in the development of global decarbonization solutions. Through Heirloom’s innovative Direct Air Capture technology, we aim to significantly advance our efforts towards Net Zero CO2 Emissions by 2050.”

Heirloom CEO Shashank Samala added: “We’re honoured to receive this investment from JAL and look forward to working with them as a strategic partner to rapidly scale our CO2 removal technology to make meaningful progress in the fight against global temperature rise.”

The investment follows JAL’s March 2024 CVC investment in US venture firm Captura with Direct Ocean Capture, an upcoming negative emission technology. 

JAL’s investment in Heirloom addresses the diversification of future decarbonization approaches, such as the use of carbon credits generated from the removal of carbon dioxide from the atmosphere, and supports the development of CO2 removal technologies crucial for global decarbonization.

How does Heirloom’s decarbonisation technology work?

Limestone has been absorbing and fixing atmospheric CO2 since time immemorial, helping to keep atmospheric CO2 concentrations low. 

Heirloom leverages this property by heating limestone with renewable energy to extract CO2 and then allowing it to absorb CO2 from the atmosphere like a sponge. 

This technology enables the artificial collection of large amounts of CO2 from the atmosphere at a low cost.

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Japan Airlines invests in Heirloom Carbon Technologies

Marga Manlapig

- December 30, 2024

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats