Air China and the China National Tourist Office (CNTO) recently organised a familiarisation (FAM) trip for travel agents from the United States. 

The initial team flew to China from Los Angeles on Sunday, 8th September. Organisers are currently touring the group through some of the most popular tourist attractions in the country. These include tours through Beijing, Shanghai, And Xi’an, as well as cruises down the Yangtze River.

The tour also aims to show American travel agents the desirability of China as a prime tourist destination not only when it comes to attractions, but also in terms of safety, dining, and accommodations.

According to CNTO Los Angeles director Wu Dawei: “Since China introduced a series of measures in 2023 to facilitate inbound tourism, including simplifying visa processes, expanding the list of visa-free countries, and expanding international flights, the country’s inbound tourism market has seen continuous growth.”

Wu added that touring US travel agents throughout China could increase inbound travel to the country whilst cementing the outcomes of the 14th China-US Tourism Leadership Summit held in May of this year in Xi’an.