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AirAsia initiates fund raising campaign in support of post-flood rebuilding

AirAsia initiates fund raising campaign in support of post-flood rebuilding

Megha Paul

- December 29, 2021

AirAsia Foundation is initiating its Malaysia Flood Relief donation drive in response to urgent calls for aid to support the rebuilding needs of communities impacted by the recent floods across several Malaysian states. The campaign, which commences today, will see donation boxes be made available onboard all AirAsia flights, and online via the BigPay app.

All donations will be earmarked for repairing and rebuilding homes and community infrastructure damaged by severe flooding that affected eight states and displaced tens of thousands of people. To complement past implementation partners, the Foundation is inviting registered non-profit organisations with a track record in relief and rehabilitation work to apply to it for project funding.

AirAsia Foundation Executive Director Yap Mun Ching said: “Our thoughts go out to those impacted, including many within the airasia family. One of the Foundation’s priorities is to help communities rebuild better after a disaster. Thus, with the support of our guests, we hope to be able to play a constructive role as the situation transitions from one of emergency relief to recovery.”

BigPay CEO and Co-Founder, Salim Dhanani said: “Through this partnership, we aim to make it safe and convenient for our users to contribute funds to aid in the recovery of affected Malaysians. BigPay is here to make it simple to help those impacted by this tragedy. Our past fund-raising collaborations have shown that a little kindness goes a long way and together, we can make a difference for those impacted by the natural disaster.”

Donations via the BigPay app are currently available only to android phone users. Donors may go to the ‘Payments’ tab and click on the ‘Donations’ tile. BigPay app users who do not see the ‘Donations’ tile should update to the current version in the Playstore. Donation boxes will be carried onboard AirAsia Malaysia flights from Dec 25 this week.

AirAsia Foundation has an extensive record of supporting organisations that provide relief to communities in crises. Since 2013, the foundation has raised over MYR14 million to support post-disaster relief and rehabilitation programmes following Typhoon Haiyan (2013), Malaysian floods (2014), Nepal earthquake (2015) and Palu tsunami (2018). In 2019, AirAsia Foundation and BigPay jointly raised RM178,000 to provide food and medical aid to vulnerable communities impacted by the COVID-19 pandemic.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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AirAsia initiates fund raising campaign in support of post-flood rebuilding

Megha Paul

- December 29, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats