airasia Superapp today officiated a Partnership Agreement with Swiss-Belhotel International, one of the fastest-growing hotel management groups in the world. Through a signing ceremony held at Swiss-Belresort Watu Jimbar Bali, this partnership has strengthened airasia Superapp’s position as a travel platform in Southeast Asia, by providing access to over 125 Swiss-Belhotel International properties spread across 19 countries.

The strategic partnership agreement was signed by Tan Mai Yin, Chief Commercial Officer of airasia Superapp, and Gavin M. Faull, Chairman & President of Swiss-Belhotel International. A total  of 16 Swiss-Belhotel International’s well-known brands have now joined the airasia Superapp ecosystem, such as MAUA by Swiss-Belhotel, Grand Swiss-Belhotel, Swiss-Belsuites, Swiss-Belboutique, Swiss-Belhotel, Swiss-Belresidences, Swiss-Belresort, Swiss-Belinn, Swiss-Belexpress, Zest, and others

The establishment of this partnership is an effort by airasia Superapp to strengthen the long-term potential of its travel business vertical. This is in line with the e-Conomy SEA 2022 research by Google, Temasek, and Bain & Company, which predicts positive growth in Southeast Asia’s digital economy, especially in the online travel business, which is estimated to reach a Gross Merchandise Value of US$44 billion or more than IDR 646 trillion in 2025.

Welcoming enthusiastically this partnership, Chief Commercial Officer airasia Superapp, Tan Mai Yin commented, “We are very happy to ink this partnership with a well-known brand like Swiss-Belhotel International, further growing our accommodation inventory for the airasia Superapp in the region. In addition to providing users with a robust, convenient, and affordable travel experience, this partnership will also be a sustainable strategic effort for us and our partners as fellow players in the travel industry.”

“Aside from the wealth of travellers’ database that we own as a key regional OTA, we further add value to our hotel partners with a robust ecosystem which includes flight booking capabilities from over 700 airlines globally, our very own ride-hailing service which is available across Malaysia, Bangkok (Thailand), Bali (Indonesia), online travel retail and duty-free platform, all encapsulated by an integrated loyalty program called airasia rewards. This allows airasia Superapp to optimise our whole ecosystem to benefit each of our hotel partners to reach the right target market,” she added.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “At the Swiss-Belhotel International, we take pride in our culture of Passion and Professionalism, which permeates every aspect of our properties. Our focus on merging Swiss Hospitality Standards with the Asian passion for service is the key to our success in creating happy guests. We are thrilled to partner with airasia Superapp to offer our unique brand of hospitality to an even wider range of travellers. With this collaboration, we can ensure that more people experience the exceptional service and facilities that Swiss-Belhotel International is known for.”

To celebrate this special partnership and attract more foreign and domestic tourists to return to Bali, airasia Superapp has launched a special campaign called #AyoKemBALI. Users can enjoy discounts of up to IDR 2 million for hotel bookings in Bali, including the eight best properties from Swiss-Belhotel International. Don’t forget to enter the promo code AYOKEMBALI before settling your payment.

In every transaction on airasia Superapp, users will earn airasia points that can be redeemed later for all services and products, such as flight bookings (airasia flights), duty-free and lifestyle products (airasia shop), online food delivery (airasia food), digital gifts (airasia gifts), and many more.

Photo caption: (Left-right) Tan Mai Yin, Chief Commercial Officer airasia Superapp with Gavin M. Faull, Chairman & President of Swiss-Belhotel International at the Partnership Agreement Signing Ceremony of airasia Superapp and Swiss-Belhotel International in Swiss-Belresort Watu Jimbar Bali