Ahead of World Tourism Day this week, Airbnb reaffirmed its commitment to continue promoting Thailand’s emerging destinations on the global stage, with its latest community-led destination marketing campaign in Buriram, Thailand.

Mich Goh, head of public policy for Southeast Asia at Airbnb and Siraphop Duangsodsri, advisor to the minister of tourism and sports jointly launched the campaign, titled ‘Sustainable Travel with Airbnb: Beyond Big Cities’. The video features Buriram’s unique local attractions and way of life, as seen through the eyes of Airbnb’s passionate host community.

The video, which will run on Airbnb’s global platforms, aims to promote and drive both domestic and international travel to emerging destinations in Thailand. The global end-to-end hospitality company has plans to expand its destination marketing efforts to other emerging destinations in the country, including Saraburi’s Nong Saeng and Sao Hai districts.

Ahead of the upcoming Buriram MotoGP 2019, the company announced new data showing that travellers to Buriram are increasingly turning to Airbnb for accommodation for key tourism events in the city.

During this year’s Buriram MotoGP, the Airbnb host community in Buriram will welcome over 430 guests from more than 100 cities around the world into their homes and communities, a 96% year-on-year increase.