Community-driven hospitality company, Airbnb has announced the launch of its latest marketing campaign ‘That’s Why We Airbnb’. Narrating the stories of real travellers, the campaign celebrates the uniqueness of life, the concept of non-conformity, and the mavericks who march to the beat of their own drum.

“Much like life itself, no one experience can ever be the same.”

Speaking about the campaign, Varun Raina, marketing manager, Airbnb India said, “Our intention is to let travellers know that there is an Airbnb for everyone. No matter who you are or where you’re travelling to, with Airbnb you will always belong anywhere and everywhere. With this campaign, we wanted to give travellers the impetus to discover new places and explore new cultures, on their terms and that is truly what Airbnb is all about.”

Travel for everyone is a unique experience, universally desired and subjective at the same time. Much like life itself, no one experience can ever be the same, and embracing that is the true meaning of the ‘That’s why we Airbnb’ campaign, he added.

Conceptualised by Wieden + Kennedy, the campaign will also be seen across social, digital, PR, cinema and out-of-home over the next 8 weeks