3Victors announced that Alaska Airlines has partnered with the company for its PriceEye solution to supply competitive fare content to the carrier. PriceEye is a competitive data solution, powered by AI, that airlines utilize to understand competitive pricing positions in order to enhance revenue generation.

3Victors, which was acquired by ATPCO in December 2023, is using AI to support the industry in managing their increasing volume of available data and enabling real time insights. The capabilities of PriceEye will allow the carrier to see the full picture of its own data landscape. As a key user of ATPCO’s other top products such as its pricing management tool Architect and its merchandising solution Routehappy, Alaska saw the synergies of employing 3Victors data products.

“After a successful proof of concept, we found that 3Victors’ PriceEye is a perfect fit for our competitive fare content needs”, said Dante West, Director of Revenue Management, Alaska Airlines. “The quality, completeness, and timely delivery of the data has been impressive to see, and we are excited to work more closely with the 3Victors team.”

Airline pricing and revenue management practices are evolving rapidly. PriceEye and its underlying technology provides airlines with best-in-class competitive pricing data. PriceEye provides data transparency, appends missing data elements such as fare basis codes and tax data along with brand and surcharge data, and provides a dependable service airlines can rely on to understand their competitive position across multiple channels, so they make informed pricing decisions to generate more revenue.

“As the industry moves toward a world where dynamic offers are the reality, they will need to exponentially expand the amount of data they are using for dynamic offerings. PriceEye and 3Victors will play an integral role in this future, and that is why innovative carriers like Alaska are seeing the value in leveraging these AI solutions now. We are excited to help them dive in and advance their revenue management strategies,” added ATPCO’s Chief Commercial Officer, Chris Phillips.

The news comes as 3Victors was recently awarded TravelTech’s AI Company Of the Year.