Amadeus has joined the Sustainable Hospitality Alliance (the Alliance) to bring its travel expertise to the table in the quest to support a more prosperous and responsible hospitality sector. As a leading, global player at the heart of the travel and tourism sector, Amadeus sees great potential to work alongside and connect with hospitality industry stakeholders and, together, contribute on the journey to the Alliance’s goal of Net Positive Hospitality – ensuring the industry gives back to destinations more than it takes.

The Sustainable Hospitality Alliance, with donor members including 27 world-leading hotel companies with a combined reach of over 50,000 properties, brings together engaged hospitality companies and the wider hospitality value chain, such as owners, investors, and suppliers to address key challenges affecting people and places around the world related to hospitality. Through strategic initiatives and global networks, the organization develops practical programs to create a prosperous and responsible hospitality sector that contributes to a positive net impact on destinations.

As part of its membership, Amadeus will hold a permanent position on the Senior Advisory Council that was established to provide strategic advice, create a network of influential leaders and drive change towards Net Positive Hospitality. Key areas of focus for Amadeus include education, accessibility and helping travelers and guests make informed decisions.

Glenn Mandziuk, CEO, Sustainable Hospitality Alliance, says: “Having Amadeus’ broad, global travel expertise in the discussion with the Alliance is a game changer. Onboarding Amadeus to our Senior Advisory Council is an important step in tackling the challenges the hospitality industry faces. Having Amadeus as a member will help drive our collaborative approach on the journey to Net Positive Hospitality. The Alliance is built for the industry, by the industry, to deliver positive results not only to hospitality players but also for the environment, local communities, and preservation of culture.”

Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus adds: “Our membership in the Alliance reflects our wider ambition to work toward a more sustainable travel industry. Thanks to our position as a global travel technology provider, we look forward to making a meaningful contribution to the Alliance..  By sharing insights and experiences based on our best practices across all travel sectors, we aspire to help accelerate the advancement of the industry’s goals toward net positive hospitality. Building a more sustainable industry is an objective shared by Amadeus.”

As part of a wider commitment to sustainability, Amadeus is working with its vast network of customers and partners to  offer more sustainable travel options, and is also a member of the Green Software Foundation and the Travalyst coalition.