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BA works with Comic Relief in Ghana to support ‘Mentor Mothers’

BA works with Comic Relief in Ghana to support ‘Mentor Mothers’

Alastair Newport

- February 7, 2020

Thousands of Ghanaian children will get a flying start to life as they and their families receive life-saving health services from mothers2mothers (m2m), an African not-for-profit organisation. With funding support from British Airways and Comic Relief, 12 local women living with HIV have been trained and are employed by m2m as “Mentor Mothers”.

Working from two health facilities and in surrounding communities in Ashaiman and Atua, these frontline health workers have recently begun to deliver vital health services, education and psychosocial support to both HIV-positive and -negative women and their families.

m2m’s services are designed to ensure children get the best start in life, which means being born HIV-free and receiving an essential package of early childhood development (ECD) services. Over 11,000 women and children under three are expected to benefit in the next two years.

https://youtu.be/CZgqH-6ve2c

“We are delighted that Ghana has become the first West African member of the m2m family, and the ninth country in which we are working,” said Frank Beadle de Palomo, m2m’s President and CEO, at a high-level launch event in Accra.

“Our community-led model delivers results—we’ve helped to almost end mother-to-child transmission of HIV for our clients for five years in a row and 97% of those enrolled in our ECD services in 2017 achieved all of their milestones by their first birthday. Thanks to British Airways and Comic Relief, we are confident we can play our part to ensure a healthy, thriving future in Ghana”, he added.

“mothers2mothers is a fantastic example of an organisation that empowers local leaders”

m2m’s launch in Ghana comes as the nation has shown global leadership by becoming the first country to adopt the World Health Organization’s (WHO) and UNICEF’s Nurturing Care For Early Childhood Development framework—a new, globally recognised framework for best practice in ECD. Despite this, Ghana’s youngest citizens still face significant challenges. More than 3,000 new HIV infections were recorded among infants and children in 2017 and over one in four young Ghanaian children lag behind in language, cognitive, physical and socio-emotional development.

m2m will be tackling these challenges by promoting responsive parenting and nurturing care to parents and caregivers of HIV-exposed and other vulnerable young children—addressing factors such as the importance of play, nutrition, and accessing health services.

Ruth Davison, Interim CEO of Comic Relief, said: “mothers2mothers is a fantastic example of an organisation that empowers local leaders to help, educate and elevate communities. I am delighted that our funding partnership with BA has helped m2m bring its vitally important services to Ghana. We are proud to have supported their work over the last 11 years as they have created over 10,000 jobs for women living with HIV and improved the lives of more than 11 million women and young children.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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BA works with Comic Relief in Ghana to support ‘Mentor Mothers’

Alastair Newport

- February 7, 2020

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats