Barista Coffee, one of India’s leading home-grown coffee chains leadership team stepped behind the counters at Basant Lok Barista Cafe, Vasant Vihar, New Delhi. The special initiative aimed to build and strengthen the connection between customers and the brand. With the hands-on leadership on the ground in aprons serving customers, brewing coffee and engaging with the visitors showcased the camaraderie and commitment of Barista Coffee.

The day full of engagement witnessed Mr. Rajat Agrawal, CEO, Barista Coffee along with his Senior Management team taking charge of store operations. The gesture highlighted the brand’s dedication of leadership leading by example at all fronts.

“This initiative was a fantastic opportunity for our leadership team to connect with the heart of our business – our customers and our store operations,” saidRajat Agrawal, CEO, Barista Coffee. “It’s crucial for us to understand the customer experience at every level, and by stepping into the shoes of our baristas, we gain invaluable insights that help us enhance our offerings and improve our operations. It also allows us to show our appreciation for the hard work and dedication of our store teams.”

The Basant Lok Cafe, known for its vibrant ambiance and energy served as one of Barista’s perfect backdrop for this unique initiative. It was well-received by customers and they appreciated the opportunity to interact with the company’s leadership.

This initiative underscores Barista Coffee’s commitment to customer engagement and its dedication to providing a high-quality coffee experience.