Best Western Hotels & Resorts’ Asian expansion strategy has reached a new milestone as the group launches its first-ever hotel in Chiang Mai, the largest city in northern Thailand and a popular global tourist destination.

Best Western Prime Square Hotel, Chiang Mai is a brand new hotel that brings modern midscale comfort to the capital of Thailand’s ancient Lanna Kingdom. Perfectly positioned in the centre of Chiang Mai, the hotel is a five minute drive from trendy Nimmanhaemin Road, and just a short drive from Chiang Mai International Airport and the cultural attractions of the old walled city.

A boutique-style hotel, Best Western Prime Square Hotel features just 48 keys. When guests are not exploring Chiang Mai’s many attractions, they can cool off in the hotel’s outdoor swimming pool or work out in the fitness centre. Appetizing Thai, pan-Asian and international cuisine can be enjoyed throughout the day at the Prime restaurant, and the hotel’s intimate meeting room can host up to eight guests. Best Western Prime Square Hotel has been developed by Prime Square Co, a Chiang Mai-based real estate company.

Talking about the significance of the location, Olivier Berrivin, managing director of international operations in Asia, Best Western said, “Best Western has been actively seeking an opportunity to enter this important market.”