Tech-driven, design-led serviced apartment brand Bob W continues its rapid expansion across Europe with the opening of its first property in Denmark. Now with a presence in 10 countries and 16 cities on the continent, the opening of Bob W Østerbro continues the fast-paced growth of Bob’s tech-driven approach across its portfolio of over 3,000 serviced apartments.

Bob W’s new property in Copenhagen — a former chocolate factory converted into 165 beautiful studio and 1-bedroom apartments — lies in the eastern neighbourhood of Østerbro, a vibrant area that offers an authentic Danish experience alongside the tranquillity of the vast coastline and lakes.

Each Bob W apartment incorporates the company’s own bespoke design and technology that give guests the Best of Both Worlds; the consistency and quality of a lifestyle hotel, coupled with the “live like a local” experience of an actual home.

Inside Bob W Østerbro, local design experts Third.space and the Bob W design team have taken inspiration from the calmness of the neighbourhood’s waterfront setting and the industrial heritage of the building. Graphical window frames and dark details are complimented with cocoa brown tones while local design pieces provide tasteful accents, such as the Superpose pendant above the dining table.

The iconic Danish designed Benny Frandsen Ball reading light, sustainably made chairs, a recycled rug and soft decorative textile all create a warm and cosy feeling. The renowned hanging mobile from 75 year-old Danish company Flensted, that used to be a part of international museum collections, also now features in the property.

Guests benefit from Bob W’s usual slick contactless service, including a digital front desk experience, as well as 24/7 customer service and neighbourhood tips on places to visit and eat in the local area. Add-on services are also on offer including breakfast, gym and the option of super early check-ins or late check-outs.

With sustainability firmly rooted in Bob W’s ethos, priority has been given to local, environmentally responsible suppliers. Furniture items have been sourced from local creatives or second hand suppliers where possible, and eco-friendly toiletries are provided as standard. In line with Bob W’s latest 2023 sustainability report, carbon emissions for each guest night are shared online so that eco-conscious guests can make an informed choice when booking.

Niko Karstikko, Co-founder & CEO of Bob W, said: ”We are bringing the future of hospitality to Denmark for the first time with our personalised and contactless service. We hand-picked Østerbro in Copenhagen as it has such unique energy and stunning scenery. Visitors to the area can enjoy exclusive Danish design stores and trendy restaurants or hire rowing boats on one of the famous lakes. One of Denmark’s most iconic tourist attractions, The Little Mermaid, is also only a short distance away.

“Whether it is for a weekend break, a couple of weeks or even longer, our latest Bob offers guests and business travellers a modern, comfortable place to stay that feels like home.”

Jens Bolding from Vision Ejendomme, the property owner, said: “Partnering with Bob W has given us an excellent opportunity to be the home of an innovative, hybrid style of accommodation that Denmark has never seen before.

Bob W’s design and sustainability credentials are the perfect fit for our Østerbro property and we are confident that the opportunity for guests to live like a local whilst enjoying the comfort of these newly renovated apartments will be a very popular choice for both visitors and locals in Copenhagen.”

André Tang Jørgensen, Sales Director at interior design agency Third.space, said: “We successfully collaborated with Bob W to create interiors that combine the energy of Copenhagen city with the brand’s unique style. Partnering with Bob W on this project has been an excellent experience and we look forward to working with the team in the future.”