Yatra.com, the Indian online travel company, has appointed Bollywood superstar Ranbir Kapoor as its new brand ambassador.

The company said that the announcement is timed to coincide with the next phase of its growth, which will see Yatra become a “travel marketplace” for a complete range of services including flights, hotels, holidays, buses, trains, cabs, homestays and activities.

“We are proud to have Ranbir Kapoor as part of the Yatra family. His vibrant persona and pan-India appeal makes him an ideal fit for our brand,” said Dhruv Shringi, co-founder & CEO of Yatra. “With the recent launch of our new brand identity, I believe that this association has come at the right time. Just like Ranbir, our brand is, now, more contemporary, youthful and technologically advanced.

“We are confident that with Ranbir as our endorser, we will strengthen our brand appeal across the length and breadth of the country and take Yatra to even greater heights,” he added.

Ranbir Kapoor commented; “I am an avid traveller myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long and fulfilling ‘Yatra’ with the brand.”

Yatra has the largest inventory of hotels in India, with over 62,000 property listings, in addition to 3,000 homestays across the country.