Booking BNSA provide many hotels the option to stand apart from their competition across Booking.com, Agoda and Priceline destination hotel listings. The program allows hotels to bid using a Cost Per Click model to boost their visibility in destination searches. DerbySoft provides intelligent bidding and automation. If a hotel is to manage such a program manually, the task is immense as updating bids constantly to beat the competition is labour intensive and lacks crucial intelligence.

DerbySoft has added intelligent self-machine learning automation to mitigate hotels having to change bids constantly to gain ranking as well as to gain the best return on their spend. Automation also takes away the hassle of this daily labour intensive management task typically managed by a revenue manager.

Benefits of BookingNetwork Sponsored Ads

• Reach 90.6 Million Monthly visitors across Booking.com, Agoda and Priceline
• Boost visibility on Booking.com, Agoda and Priceline
• Get closer to bookers on a particular destination where your hotel is listed

• There are multiple premium placements reserved for Booking Network Sponsored Ads on the first page of the results.  This placement varies per brand  – for example, spot 1 on Priceline and Agoda and spot 2 on Booking.com. Current bids start from $0.50 and compete with relevant bidders to win the auction. DerbySoft will ensure hotels get the maximum exposure and return on the advertising spend through smart bidding.
• For hotels already operating with DerbySoft Marketing Services can benefit from running Booking Network Sponsored Ads, Expedia TravelAds and Ctrip CAST from DerbySoft’s Click Digital Suite – Ad Tech platform today. Please get in touch with your DerbySoft Digital Marketer or Account Manager or Charles BeeBee via email: Charles.beebee@derbysoft.net