The city of Venice has been unveiled as the next location for Hilton’s new lifestyle brand Canopy, with the launch of Canopy by Hilton Venice City Centre — bringing a new and fresh dimension to the mature luxury market in the  ‘City of Bridges’.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “Hilton has enjoyed a presence in Venice for more than a decade with Hilton Molino Stucky.

During that time, we have been focused on delivering exceptional guest experiences, creating meaningful employment and making a sustainable contribution to the local economy – a legacy that is set to continue with the arrival of Canopy by Hilton. The new hotel will contribute to the ongoing urban regeneration of the local neighbourhood of Cannaregio, and create a vibrant meeting place for guests and local residents alike.”

Gary Steffen, global head, Canopy by Hilton, Hilton, said: “Canopy by Hilton is rooted in the local neighbourhood, and we’re particularly excited to incorporate and celebrate the unique cultural, culinary and artistic influences of Cannaregio area in Venice. Canopy by Hilton Venice City Centre will be a stunning addition to our growing lifestyle portfolio in Europe, which already includes trading hotels in Reykjavik and Zagreb.”

“Unlocking a new and vibrant neighbourhood”

Leonardo Marseglia, president of Marseglia Group said: “This is an important project for the relaunch of the historical city centre of Venice, revitalising a part of the city currently in a state of neglect and degradation, and unlocking a new and vibrant neighbourhood where local residents and visitors can enjoy the best of Venetian hospitality in the new Botanical Gardens. We are proud to be continuing our partnership with Hilton on this spectacular new project.”