Regent Seven Seas Cruises announced that Caroline Smith stepped into a new role as its vice-president of North America and international marketing.

In this position, Smith takes responsibility over the cruise line’s integrated global marketing strategies, driving a holistic approach to elevating the Regent brand worldwide.

She reports directly to Jessica John, Regent Seven Seas Cruises’ chief marketing and strategy officer.

Smith said of her new assignment: “Leading Regent in international markets for the last 2 years as Managing Director, International has been an incredible honour and joy. I am excited to take on this new challenge with my Regent Family, creating a streamlined global vision to elevate the Regent profile even further. Strategic branding and marketing has always been my passion and I am excited to get back to building the brand for Regent Seven Seas Cruises.”

Nearly a decade of great service

Smith began her career with Regent in 2015.

In 2022, she was appointed international managing director for Regent Seven Seas Cruises in 2022, spearheading the line’s growth strategy by overseeing sales and marketing for Regent’s EMEA, Latin America & Brazil, and Asia Pacific regions. 

With 20 years of experience in strategic brand management and implementing leading marketing and business strategies, Smith’s passion for branding and marketing will drive Regent’s reputation for continually raising the standard of ultra-luxury cruising, delivering The Most Inclusive Luxury Experience.