Cathay Pacific has unveiled a new online booking system, which is designed to be easier to use and to improve the customer experience.

Featuring responsive technology, the upgrade has optimised the page layout on all screen sizes, which requires “a minimum of resizing, panning, and scrolling”, according to Cathay. The booking process has also been streamlined and the page displays improved.

One of the main new features of the booking process is an enhanced seat map display. Doing away with the traditional block design, the new seat map features more realistic displays of the aircraft interior and the various seat positions.

“We are always looking for ways to improve our passengers’ experience at every stage of their journey, and that includes at the very beginning,” said Cathay’s general manager of sales & distribution, Toby Smith.

“The new system’s improved flow and extra functionality makes it simpler for customers to search for flights and make bookings, whether they are at home, at work or on the move. It is an exciting development and we are delighted to be able to provide our passengers with greater convenience.”

The new online booking process is now available for Cathay customers worldwide, booking via the company’s main website.