With the approach of World Tourism Day, which celebrates a number of causes, including rethinking the impact of tourism on the planet as well as the ever-growing popularity of sustainable travel, The Thinking Traveller was inspired to collate an insightful report that also features eco-friendly travel recommendations.

The study revealed that Londoners topped the list with 23,430 searches per year, with many of its holidaymakers considering eco-conscious travel agenda. New Yorkers came second with 16,960 searches, followed by Parisian travellers with 16,540 searches a year.

Below is the list of the top 10 cities with the most eco-conscious travellers:

1. London, UK – 23,430 searches

2. New York, USA – 16,960 searches

3. Paris, France – 16,540 searches

4. Sydney, Australia – 10,480 searches

5. Mumbai, India – 9,540 searches

6. Bangkok, Thailand – 9,480 searches

7. Istanbul, Turkey – 8,530 searches

8. Dubai, UAE – 8,360 searches

9. Toronto, Canada – 7,870 searches

10. Melbourne, Australia – 7,680 searches

When it comes to the countries with the most sustainable travellers, USA topped the list with 99,050 searches per year. India came second with 69,400 searches while the UK rounded out the top three with 66,530 searches per year.

1. USA – 99,050 searches

2. India – 69,400 searches

3. UK – 66,530 searches

4. France – 44,460 searches

5. Indonesia – 28,090 searches

6. Australia – 25,220 searches

7. Sweden – 24,550 searches

8. Italy – 24,060 searches

9. Canada – 23,110 searches

10. Germany – 21,800 searches