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Despite pandemic and Ukraine crisis, pent-up demand for travel is growing

Despite pandemic and Ukraine crisis, pent-up demand for travel is growing

Megha Paul

- March 23, 2022

Considering the continuing uncertainties of the pandemic and the crisis in Ukraine, a leading trend survey concludes there remains a keen demand for holidays over the coming months. The latest ITB Berlin IPK International’s World Travel Monitor survey on worldwide outbound travel trends in 2021 and travel intentions for 2022 revealed this.

In 2021, despite lockdowns and tight travel restrictions, outbound travel increased worldwide, while solid growth in travel in the second half of the year delivered an upturn in international tourism. However, around the world and in the individual travel segments, trends varied. Outbound travel for Americans and Europeans saw double-digit growth last year, but in Asia, outbound travel continued to decline.

Travel prospects in 2022

Even when taking into account the continuing uncertainties presented by the Covid-19 pandemic now in its third year and the war in Ukraine, current survey results reflect keen demand for holidays and points to strong growth and clear recovery over the coming months.

The latest surveys conducted by IPK around the world show an ongoing strong interest (80%) in outbound travel this year, despite Omicron. In Europe, outbound travel intentions have remained stable, at almost 90% of pre-pandemic levels, while in America, they have reached now almost 75% and in Asia 66%. Globally, source markets with a high potential for outbound travel are mainly Germany, the UK, the USA, France and the Netherlands.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Despite pandemic and Ukraine crisis, pent-up demand for travel is growing

Megha Paul

- March 23, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats