DidaTravel – a tech-driven global travel distribution company – has announced that Ala Andriuta has joined as Head of Destination Marketing in a newly created role designed to power close partnerships with National Tourism Organisations (NTOs) and Destination Marketing Organisations (DMOs) around the world and help them leverage DidaTravel’s extensive travel distribution reach to meet their strategic growth targets.

DidaTravel, the world’s fastest growing B2B travel distributor, is well positioned to help NTOs and DMOs worldwide gain easy access to high value, yet difficult to reach segments of the travel industry, including offline travel agents, tour operators, travel consortia, airlines and loyalty point programs that together are highly influential in the travel decision-making process of a large percentage of the world’s travellers.

Reporting directly to Gareth Matthews, DidaTravel’s Chief Marketing Officer, Ala will help NTOs and DMOs custom design marketing and business development strategies that are aligned to their visitor growth targets and ensure that their destination is promoted to the most relevant source markets and segments of the world’s travel trade.

Gareth Matthews, Chief Marketing Officer commented:“This is an exciting initiative for DidaTravel, as we aim to make available our fast-growing travel distribution channels to NTOs and DMOs globally and help them drive significant visitor growth from the source markets that are most relevant to them. We are confident that Ala will bring her industry experience to this role to develop close partnerships with these important organisations”.

Ala Andriuta, DidaTravel’s newly appointed Head of Destination Marketing adds: “I’m excited to be joining DidaTravel, the world’s fastest growing B2B travel distributor, in this fantastic new role and I’m really looking forward to building long-term, strategic partnerships with DMOs and NTOs around the world”.