Emirates has launched Dubai Experience, a platform for customers to browse, create and book their own customised itineraries including flights, hotel stay, visits to key attractions, and other dining and leisure experiences in Dubai and the UAE.

Emirates’ customers in 19 countries including Australia, Bahrain, Canada, Egypt, Ghana, Kenya, Kuwait, Lebanon, New Zealand, Nigeria, Pakistan, South Africa, Sudan, Switzerland, Tanzania, Uganda, the US, Zambia, Zimbabwe can build rich and customised itineraries from a selection of over 100 hotels and 200 activities – all of which can be added onto an existing Emirates flight booking or created around a new one.

Customers can choose from pre-curated itineraries if they are first-time visitors, or if they have specific interests in sports, culture, adventure, or entertainment and the arts. They can also have fun creating their own unique itineraries from scratch, pulling from an extensive list of recommended activities and dining options, or mix and match, using pre-curated itineraries as a starting point.

The easy-to-use itinerary planner provides details such as estimated duration, location map and cost, allowing customers to confidently plan and maximise their Dubai and UAE visit.

Adnan Kazim, Emirates’ Chief Commercial Officer said: “We are proud to promote the very best that Dubai and the UAE have to offer on Dubai Experience, which is fully integrated with emirates.com. This powerful platform offers our customers the ability to plan their Dubai journeys and stopovers, and benefit from exclusive rates and expertly curated recommendations.”