Etihad Airways has revealed its Black Friday advertising campaign, taking a bold departure from traditional promotions at this time of year.

Transforming the year’s biggest shopping event into an invitation to create meaningful and memorable travel experiences, the UAE’s national carrier, Etihad, is encouraging people to take an alternative look at how to take advantage of the special offers of the season.

With staggering discounts of up to 20 per cent on many of the airline’s routes for a limited time from 27 November, the message to wanderlust travellers and those looking for their next holiday or break away, is clear.

Travellers can choose from multiple destinations for travel from 15 January to 31 May 2025.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “We’re hoping people will look at this Black Friday with fresh eyes, so instead of just buying more stuff, we’re encouraging them to create memories, explore new horizons and enjoy the enriching experience that only travel provides.”

Etihad’s creative campaign will be featured across a wide range of media and social channels as well as a collaboration with amazon.ae, reminding shoppers of the option to invest in a unique immersion with experiences that last a lifetime.

Travellers with Etihad Airways can look forward to an elevated travel experience whether flying in Economy, Business, First or Etihad’s exclusive three-room suite in the sky, The Residence.

Etihad’s renowned hospitality means guests will enjoy delicious meals with menus designed and curated by in-house chefs, an extensive range of inflight entertainment through E-BOX, complimentary Wi-Fi chat packages on select aircraft, and a comfortable cabin environment.

At Zayed International Airport, guests flying in premium cabins and eligible Etihad Guest members can enjoy hospitality at the impressive Etihad First and Business class Lounges or refresh at the new Etihad Spa by Be Relax.