Fairmont Hotels & Resorts has debuted a new and unforgettable chapter in its storied 100-year plus history, Experience The Grandest of Feelings. The global brand campaign pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.

The visionaries who made history in creating Fairmont’s first hotels and those who continue to preserve and protect the abundant natural landscapes wherever Fairmont resides is a key theme throughout the creative of the campaign. The tradition of thoughtful hospitality amid spectacular scenery around the globe firmly roots the brand in nature and its preservation.

“Travel is truly one of the most unique unifiers and equalizers. The how, why, and where we travel is unimportant: the transcendent act of traveling – no matter how far – opens up the mind to diversity and inclusion that boldly drives society forward,” said Mansi Vagt, vice president in Fairmont Hotels & Resorts. “Experience The Grandest of Feelings celebrates just that and captures the essence of all things Fairmont no matter the destination – city centre, island retreat, and everything in between. The overriding sensation is being in a place that has meaning and feeling.”

Directed by world-renowned director Nathalie Canguilhem, the campaign showcases five iconic locations: Montreux, Switzerland / Fairmont Le Montreux Palace; New York City / The Plaza, A Fairmont Managed Hotel; Alberta, Canada / Fairmont Banff Springs; British Columbia, Canada / Fairmont Hotel Vancouver; and the breath-taking landscapes of South Africa.

A transformative voyage takes hold through pristine nature and grand elements – connecting places of historic beauty with modern sensibilities and the dreams of a new generation of travellers.

Academy Award winning actress and UNICEF Goodwill Ambassador Susan Sarandon stars in the role of global brand ambassador.

The campaign will debut in markets worldwide aimed at inspiring that collective curiosity that drives guests to journey in search of new surroundings: a new restaurant that transports them across the globe in one bite, a scenic view shared amongst strangers, an unexpected cultural experience that still proves how much we all have in common.