Four Seasons Hotels and Resorts, has announced the launch of a new global campaign to promote Global Meetings Industry Day — an annual celebration that puts the spotlight on the importance of business meetings, events and incentive travel around the world.

The 2019 GMID campaign celebrates the people of Four Seasons whose skill, creativity and innovation create exceptional event experiences that go above and beyond the ordinary.

“Events that make the extraordinary happen”

To kick-off the campaign, Four Seasons launched a video highlighting a transformative event at Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel, brought to life by the property’s team of masters whose craftsmanship and expertise curated an immersive, one-of-a-kind garden brunch.

Commenting on the campaign Ben Trodd, senior vice president of sales and hotel marketing at Four Seasons Hotels and Resorts, said: “Our Four Seasons meetings and events teams are true masters of their craft, creating personalised, innovative events that make the extraordinary happen.

On Global Meetings Industry Day, we thank our partners for entrusting us with their most high-profile gatherings, and we also recognise the talented Four Seasons craftspeople who transform our properties and bring these events to life. Their dedicated efforts, creativity and passion continue to impress guests from around the world and ensure our clients’ trust and return to Four Seasons year after year.”  

“Their high-touch delivery gives us confidence”

Sue Gill, managing director at Your Event Solutions, said: We are always proud to partner with Four Seasons Hotels and Resorts – the passion from their global team sets them apart. Their high-touch delivery gives us confidence to place our business with them.”