LOADING

TDM NEWS EVENTS IWTA SERIES TDM

Travel Daily Media

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Global cocktail programme at Fairmont gets refreshed

Global cocktail programme at Fairmont gets refreshed

Megha Paul

- August 13, 2019

Fairmont Hotels & Resorts has revealed a refreshing new spin on its global line-up of cocktails known as Classics Perfected 2.0: ‘The Decades’. Created as an exciting new spin-off to the first classics perfected menu released in 2015, the revitalised menu pays homage to some of the most fascinating cocktails in history and was designed by an elite team of award-winning mixologists known as the Fairmont tastemakers.

In April 2019, the tastemakers gathered at New York City’s The Dead Rabbit to ideate, collaborate and create the new cocktail collection, available to guests at Fairmont bars and lounges worldwide. Now, the highly anticipated new menu has made its official debut at The Plaza, a Fairmont managed hotel in New York City.

“Cocktail culture has always been about more than just imbibing,” said Sharon Cohen, vice president of Fairmont Hotels & Resorts. “Throughout the decades, Fairmont bars around the world have historically been amongst the coolest watering holes; special places where the most in-the-know locals gathered to socialise, where landmark deals were celebrated with a toast and where history was made. It is not only the extraordinary craftsmanship of our top mixologists but the meaningful connections they share with our guests which makes Classics Perfected a joy to discover,” she added.

“The new menu goes beyond a traditional one as it celebrates the heritage of Fairmont cocktail culture over two centuries. The collection captivates guests, not only with delicious flavours but with fascinating stories and history, celebrating the influences of foreign cultures, the glamour of travel and the innovation of bartenders throughout the ages,” said Ralitza Iordanova, director of global lifestyle partnerships at Accor.

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Global cocktail programme at Fairmont gets refreshed

Megha Paul

- August 13, 2019

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats