HNA, the Chinese travel and tourism conglomerate, has launched a campaign in New York’s Times Square in support of efforts to combat world hunger.

The #ShareMoreDreamMore campaign, which runs from 22 May to 4 June 2017, uses an interactive billboard on the famous street corner to raise awareness of the issue of hunger in Ghana.

Visitors who wave their smartphones in front of the billboard have the opportunity to learn about the situation in Ghana and access a website, hnadreams.com, to see how they can help.

“Since 2013, HNA Group has donated over US$1 million to help end hunger, increasing food security, improving nutrition and promoting sustainable agriculture by 2030. We remain committed providing healthy meals to families in Ghana and hope our engaging #ShareMoreDreamMore campaign will help highlight the issues and facilitate ways for more people to join us in taking action,” said Gao Jian, chief operating officer of HNA.

HNA owns Ghana-based Africa World Airways (AWA).