GCP Hospitality will expand its Hotel G concept in Asia this month, with the opening of its first property in Singapore.

Scheduled to launch on 17 November 2016, the new Hotel G Singapore will be centrally located between Orchard Road and Bugis Street. It will feature 308 rooms plus two F&B concepts, communal spaces and a fitness centre.

Billed as a “lifestyle” hotel brand, Hotels G feature three room types, Good, Great and Greater, all of which are equipped with free Wi-Fi and IPTV systems. The Singapore property will also offer free smartphones to guests during their stay.

“We are thrilled to add Hotel G Singapore to our dynamic management portfolio of 22 hotels and resorts in Asia and the United States,” said Christophe Vielle, co-founder & CEO of GCP Hospitality.

“The expansion into Singapore is part of GCP Hospitality’s long-term plan with a brand that is already proving popular in San Francisco, Bangkok, Hong Kong and Pattaya. With Shenzhen, Macau, Yangon and Beijing in pre-opening stages, we aim to bring the unique Hotel G experience to Asia’s most cosmopolitan cities.”