Sabre Corporation announced a new agreement with Hotel Management Japan, a prominent hotel operator that oversees some of Japan’s most renowned hotels. This agreement will involve Hotel Management Japan utilizing SynXis, Sabre Hospitality’s cloud-based commerce and distribution platform, to improve its connectivity to travel agents and travel management companies worldwide.

The company, which manages over 6,400 hotel rooms across Japan, will establish a robust connection to the main Global Distribution Systems, including Sabre’s GDS, through SynXis for their own brands, including ORIENTAL HOTELS & RESORTS. Additionally, it will utilize Sabre Hospitality’s Channel Connect to streamline and automate inventory distribution to global Online Travel Agency (OTA) channels from a single distribution point, ensuring it can reach guests where they prefer to book.

“Our new collaboration with Sabre represents a significant advancement in our dedication to delivering exceptional guest experiences while maximizing our revenue opportunities,” said Junichi Araki, COO, Hotel Management Japan. “By opting for Sabre’s advanced technology, we are confident in our ability to reach a broader audience, improve operational efficiencies and, ultimately, enhance our position in the competitive Japanese and global hospitality industry.”

“We are excited to assist Hotel Management Japan in their efforts to revolutionize and optimize their distribution strategy,” said Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality. “Sabre Hospitality’s cutting-edge solutions are highly regarded in the industry for empowering hoteliers to expand their reach, and we are eager to help Hotel Management Japan use our capabilities to attract a wider audience.”