Hotelbeds has announced the launch of a ‘Holidays for Heroes’ campaign in partnership with participating hotels. The objective of the campaign is to give exclusive discounts of up to 25% to frontline ‘heroes’ for all bookings made via selected channels, the company’s retail brand Bedsonline, and a white label B2B2C platform set up to sell directly to eligible heroes.

The booking period for the campaign will be from mid-May up until 31 October for arrivals up until the end of the year and all rates will be fully refundable. Additionally, the bed bank will donate EUR 5 (USD 5.43) to the International Red Cross for every reservation. The funds will be used for programmes to assist vulnerable people in the Red Cross’s fight against COVID-19.

Holidays for Heroes is designed to acknowledge the efforts of all those frontline professionals who are working hard to combat COVID-19 and  workers such as health professionals, security forces and bodies, farmers, supermarket and pharmacy workers, delivery workers, cleaning staff, journalists and more will be eligible.

León Herce, global sales director at Hotelbeds said: “At Hotelbeds, we want to thank frontline COVID-19 professionals in the way we know best: helping them with a holiday when the time is right. These negotiated exclusive rates on participating properties will do just that for them when this pandemic is eventually over.”