Preferred Hotels & Resorts has launched the ‘I Prefer Planner‘ to incentivise and reward meeting and event planners in the Asia Pacific. 

Attention, MICE planners in APAC! Preferred Hotels & Resorts rolled out today its latest initiative to attract corporate travel buyers and planners across the region. Those booking group and incentive travel at any of the more than 700 participating ‘I Prefer’ hotels and resorts are now eligible to earn five points for every USD 1 spent on actualised room revenue for group meetings and events booked through Preferred Hotels & Resorts channels — up to a maximum of 500,000 points (equivalent to USD 100,000 in room revenue) awarded for a single event.

Introduced as a points-based model back in 2013, ‘I Prefer Hotel Rewards’ has more than three million travellers currently enrolled. With the program’s success, the brand introduced ‘I Prefer Planner’ to US-based meeting planners in 2015 and implemented the program in Europe in 2016.

Today, planners in travel hubs such as Hong Kong, New Delhi, Singapore, Tokyo, and Jakarta can claim earned points for eligible events by visiting IPrefer.com/Meetings and submitting their invoices.

To qualify, event bookings must include a minimum of 10 rooms nights or more at participating ‘I Prefer’ properties. Upon approval, points will be added to the planner’s I Prefer account, which they will be prompted to create if an account does not already exist.

Points can be immediately redeemed for cash-value Reward Certificates in denominations of USD/GBP/EUR 50, 100, 250 or 500, which are accepted at all participating ‘I Prefer’ properties worldwide. Rewards certificates do not expire and are valid until redeemed.