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IATA: “Aviation has high hopes for the European Commission’s Green Deal”

IATA: “Aviation has high hopes for the European Commission’s Green Deal”

Alastair Newport

- December 11, 2019

IATA (The International Air Transport Association) has called upon the European Union to support aviation’s energy transition to sustainable aviation fuels (SAF) as part of the bloc’s Green Deal — launched today.

“Aviation has high hopes for the European Commission’s Green Deal. We want to be part of Europe’s building of a new energy economy and we will do everything we can to make sustainable aviation fuels a priority for aviation in Europe and around the world,” said Alexandre de Juniac, IATA’s director general and CEO, at the Sustainable Innovation Forum running alongside the UN COP25 Climate Talks in Madrid, Spain.

De Juniac, explained that policy measures must be carefully considered. “Taxes are a politician’s way out. They are easy to put in place and make it look like action is being taken. It requires more time and more effort to put in place a package of measures that can actually reduce emissions in the long-term. But if designed correctly, they will advance sustainability much more than a blunt tax ever could,”

Since SAF were first certified as ready for use in commercial operations in 2009, over 215,000 flights have taken off using some blend of this low carbon fuel. The industry believes that achieving 2% of global jet fuel from non-fossil sources by 2025 could create a tipping point for production and cost of SAF. The 14 production facilities currently operating, under construction or in the final stages of financing and planning take the industry a long way towards the 2% goal. But more progress is needed.

“An absolute priority”

De Juniac went on to add: “Electrification of road vehicles is tried, tested, scalable and on the market today. Aviation should be a policy priority because it does not have a near-term electrification option.

The major oil companies have the expertise, the distribution networks and – importantly – the financial power to make a real difference. I call on them to make this an absolute priority, helping to underpin global connectivity for future generations by making sustainable aviation fuels a commercial reality,”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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IATA: “Aviation has high hopes for the European Commission’s Green Deal”

Alastair Newport

- December 11, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats