ibis World Trade Centre was awarded the title Economy Hotel of the Year – United Arab Emirates at the inaugural TDM Travel Trade Excellence Awards 2024 – Middle East in recognition of its transformative physical spaces that have redefined its position within the hospitality industry.

The ibis World Trade Centre Hotel stands out due to its comprehensive renovation, which has significantly enhanced its amenities and services to cater to the evolving needs of modern travellers.

One of the highlights of this transformation is the Twine Restaurant. Conceived and brought to life by the team, this original dining concept offers a diverse selection of Mediterranean dishes, enriching the hotel’s culinary offerings. Twine is a must for culinary delight, blended with the raw feel of the Mediterranean odyssey, which will be experienced through every touch point in the dining area. In addition, the introduction of Planet Terra — a 100% vegan café — underscores the hotel’s commitment to health-conscious and sustainable living, catering to the growing demand for plant-based dining options. The new Soi Spa further enhances the guest experience, offering a range of rejuvenating treatments for both business and leisure travellers. The lobby design, inspired by zen principles and natural light, creates a spacious, serene atmosphere with a comforting, homely vibe. It features a sleek layout with a bar, communal tables, open shelves showcasing books and artwork, oversized lighting to set the perfect mood, and comfy sofas for relaxation. The renovated rooms add a unique touch, blending the warmth of South American woods with the rugged charm of raw metals, creating a hip, modern yet industrial ambience that appeals to both style and comfort.

The renovation of the ibis World Trade Centre Hotel is marked by significant strides in sustainability that include the integration of various energy-efficient technologies that reduce its environmental impact.

For one, the hotel has implemented advanced systems to monitor and reduce energy consumption, contributing to substantial energy savings. It has also adopted cutting-edge food waste reduction techniques to minimise waste and ensure a more efficient use of resources.

With these efforts, the ibis World Trade Centre Hotel has witnessed measurable and significant outcomes compared to its 2023 performance. There has also been a notable improvement in the Guest Reputation Score post-renovation, reflecting enhanced guest experiences. The hotel has also achieved impressive savings in energy costs, reduced food waste, and lowered CO2 emissions.

The relaunch of the hotel is also in line with the celebration of the ibis’ brand’s 50th anniversary, embodying its future vision and drawing inspiration from zen principles and natural light to create a welcoming and modern environment.

“The ibis World Trade Centre Hotel exemplifies excellence through its unique offerings, innovative sustainability practices, and significant positive impacts on guests and the broader community. It’s achievements make it a deserving candidate for the Economy Hotel of the Year award,” the hotel chain said.

The prestigious TDM Travel Trade Excellence Awards – Middle East puts a spotlight on top companies in the travel sector that have paved the way for unique experiences and renewed focus on safety and sustainability amidst the rapidly changing industry.