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India’s national tourism policy with prime focus on digitisation on the anvil

India’s national tourism policy with prime focus on digitisation on the anvil

Megha Paul

- May 10, 2022

The Indian government is working on the National Tourism Policy and will be announcing the policy soon. This was revealed by G Kamala Vardhana Rao, Director General, Ministry of Tourism and Managing Director, ITDC. He was speaking at the 4th Digital Travel, Hospitality & Innovation Summit organised by FICCI.

Rao said, “We would like to come up with a National Tourism Policy which we will announce soon.” Citing that the final discussions are happening, Rao shared that digitization and digital experiences will also be included in the National Tourism Policy. Highlighting the initiatives by the government to further digitisation in the space of travel, tourism and hospitality, Rao briefly mentioned the Utsav Portal that was recently launched by the Tourism Mnister.

Highlighting the role of digitization for the travel and tourism sector, Rao said, “A major thing that the ministry has taken up is we have formulated and issued guidelines about the National Digital Tourism Mission with support and input from the industry.

Rupinder Brar, Additional Director General, Ministry of Tourism said, “The government is coming out with a digital platform to facilitate seamless travel within India. This platform can be used by every stakeholder of tourism.” She further added that the Ministry of Tourism is closely working with various other ministries like Ministry of Culture, Ministry of Tribal Affairs, Ministry of Road Transport and Highways and the Ministry of Aviation along with the state governments to give it a shape.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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India’s national tourism policy with prime focus on digitisation on the anvil

Megha Paul

- May 10, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats