Istanbul is showcasing its arts and culture, gastronomy, and shopping experiences in three promotional films. “Taste in İstanbul is the New Cool”, “Shopping in İstanbul is the New Cool” and “Art in İstanbul is the New Cool” focus on the city’s exceptional offerings.

Highlighting the dynamic multifaceted structure of this 24-hour city, the videos address all ages, tastes, and budgets.In 2021, İstanbul was voted one of the world’s best cities in reader surveys from a variety of leading publications; in fact, İstanbul is consistently ranked among the top destinations in surveys and ‘best lists’ published in international media. In three new commercials focusing on art, cuisine, and shopping in the metropolis, İstanbul is introduced to an even wider range of audiences.

Titled “Taste in İstanbul is the New Cool”, “Shopping in İstanbul is the New Cool” and “Art in İstanbul is the New Cool”, the commercials spotlight this vibrant and diverse city as a popular destination that presents a wide variety of experiences for both short- and long-term visitors. The commercials will be broadcast on TV and on digital channels in 178 countries.