Travel industry professionals in China expressed a strong desire for a platform to exchange ideas with industry peers and discuss the future of travel after a recent and prolonged series of strict epidemic control measures brought daily life to a standstill in several major cities in China.

As the positive trend of the return of economic activities continues, the organizers of ITB China announced plans to take the ITB China Industry MeetUp (IMU) to the next level, offering a combined offline and online event setting for members of the Chinese and China-based travel trade community to meet and exchange information and experiences.

The exclusive and compact event format features an in-person event to be held on 21 September 2022, in Shanghai, and a two-week virtual event period between 14 – 28 September, placing a heightened focus on face-to-face networking opportunities and brand visibility as well as global market updates from international experts both at the event in Shanghai and online.

All onsite and online sessions will be live-streamed and made available on demand for global audiences to follow.

“The Chinese market remains of huge importance for European tourism with impressive growth potential for the years to come. European destinations are ready and waiting for the restart of travel between China and Europe once the situation allows,” said Eduardo Santander, Executive Director of the European Travel Commission.