The Incentive Travel & Convention Meetings (IT&CM) event will return to China this month, to provide a platform for the country’s booming MICE industry.

The three-day event will take place at the Shanghai Convention & Exhibition Center from 21-23 March 2017, allowing suppliers in the Chinese MICE industry to meet face-to-face with key buyers, both from within China and overseas.

The event is co-located with CTW China, making it China’s only double-bill event for the MICE and corporate travel sectors.

Last year, IT&CM China hosted more than 14,000 business appointments and in excess of 70 business, education and networking activities. It was attended by approximately 3,000 MICE professionals, including representatives from DMCs, corporate travel agencies and associations, along with 400 hosted delegates.

The hosted buyers will also be able to explore the local area with two half-day city tours around Shanghai and a two-day post-event fam trip to Hangzhou.