Israeli start-up Joyned and NexusTours, a destination management company serving the Caribbean, Central America, and North America, jointly announced their strategic partnership. This significant collaboration will deploy Joyned’s innovative social booking technology across NexusTours’ online platforms. The integration is set to enhance the travel experience for users in 20 countries across these regions.

Joyned’s travel technology add-on, Joyned Booking, enables people to invite friends and family to the NexusTours websites, and collaborate in a private, on-site platform to discuss and book group trips. Through enabling on-site collaboration, the innovative booking platform developed by Israeli start-up Joyned transforms the reservation process for Friends & Family (F&F) travelers. This unique approach has resulted in significantly higher conversion rates and an enhanced user experience for businesses utilizing the Joyned Booking system.

Joyned Booking will shorten the decisions and debates of customers in real-time, while F&F travelers explore NexusTours’ site offering which includes a choice of trips to 58 different destinations.

Commenting on the partnership, Jonathan Abraham, CEO of Joyned, said: “We’re delighted that NexusTours will be using our travel technology solution, Joyned Booking, across its sites and we look forward to working closely together in future to provide the best experience possible to customers. It’s a really exciting time for us to partner with NexusTours and because of our shared desire for state-of-the-art booking technology, we’re confident that this agreement will be a tremendous success.”

Rubén Gutiérrez, President of NexusTours, commented: “Through the utilization of Joyned’s booking technology, we’re not only able to enhance the customer experience, but also maintain a competitive edge in our industry. We’re eager to witness the continuing impact of this innovative group booking solution on our business. So far, we have seen an impressive 20% increase in conversion rate among customers who have used Joyned’s technology.”