Samoa has experienced a rapid increase of visitors from European countries in the past year. The Polynesian islands have seen the number of tourists from Europe rise by 18% between July 2018 and June 2019.

Samoa is a collection of islands and the most popular destinations include the island of Upolu, Savaii, and Apia, the capital. Known for its golden beaches, colourful culture and flourishing nature, it is a popular destination for explorers and romantic holiday seekers alike. The biggest jump of holiday goers from the region came from the UK, closely followed by the rest of continental Europe.

The increase in tourist footfold is attributed to many reasons including the recent introduction of Samoa Airways. The new carrier allows travellers to reach the Polynesian islands from Australia and New Zealand.

Alison Cryer, managing director of Samoa Tourism Authority said: “We are delighted by the 18% increase in Europe visitors. This news results from the strong work of the dedicated designation management companies and the positive introduction of Samoa Airways. The European market has proven to be a successful breakthrough for Samoa, and we are ensuring the region will continue be a large focus for us in the future.”