Malaysia Airlines successfully hosted the first-ever Malaysia Airlines Trade Elevation Summit, the largest industry event of its kind in the country.

A collaborative effort with Tourism Malaysia (TM) and the Malaysia Convention & Exhibition Bureau (MyCEB), the summit helped advance the goals of Visit Malaysia Year 2026 while positioning Kuala Lumpur as a gateway for Asia and beyond. 

By organising and hosting this event, Malaysia Airlines has again proven its commitment to leveraging its role as a Malaysian carrier to support national tourism objectives and reinforce the country’s position as a true ASEAN tourism and aviation hub. 

More than just another conference

According to Malaysia Aviation Group managing director Izham Ismail, the Malaysia Airlines Trade Elevation Summit was more than just another conference or tradeshow. Instead, it was a celebration of the partnerships that have defined the flag carrier’s inclusive spirit through its global collaborations for mutual growth. 

Ismail said: “We are pleased to collaborate with industry leaders, including travel agents worldwide and Malaysian stakeholders like Tourism Malaysia and MyCEB to drive innovation, efficiency and growth in the aviation industry and beyond. We will continue leveraging these partnerships to fuel our expansion, increase our reach and commit our efforts to drive growth both domestically and globally, and look forward to forging strategic partnerships that form a robust network, broadening our market reach.”

The event also served as a showcase for Malaysian hospitality, as well as a venue for advancing tourism objectives through strategic alliances.

Presenting the Golden Wau

Aside from the summit proper, another highlight of the event was the first run of the Golden Wau Awards. Here, top top-performing sales agents who demonstrated exceptional achievements in driving revenue.

These awards not only recognise excellence but also highlight the invaluable contributions of the trade partners to Malaysia Airlines’ growth. 

Through the Golden Wau Awards, Malaysia Airlines aims to set new industry standards and inspire excellence among all trade partners, thereby significantly contributing to its growth and enhancing Malaysia’s presence on the global tourism stage.