Marriott International have announced the appointment of Bruce Ryde as Asia-Pacific vice-president for Luxury Brands and Brand Marketing. Bruce will be based in the company’s Asia-Pacific Continent office in Hong Kong.

In this new role, Bruce will own the luxury brand strategy in the Asia Pacific, driving appropriate representation and brand preference for Marriott International luxury brands which comprises The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, EDITION, JW Marriott, W Hotels, The Luxury Collection and Bulgari.  He will also be working in partnership with continent leadership to maximize guest experience through on-brand activations and build brand preference for both customers and investors.

“We are delighted to have Bruce join us at Marriott International,” said Peggy Fang Roe, chief sales and marketing officer for Asia Pacific. “He is a highly-regarded industry insider who comes to us with a wealth of experience in brand strategy across the luxury hospitality sector. His expertise will be immensely invaluable to us as we prepare to double our luxury footprint in the Asia-Pacific region by adding more than 100 hotels to our current portfolio. Our eight Luxury Brands in over 10 countries and territories across the region distinguish themselves with matchless, bespoke experiences for today’s discerning luxury consumers.”

“I am very happy to join the great team of people at Marriott International, and to be part of its amazing period of expansion in Asia-Pacific,” said Bruce. “Marriott International’s powerful Luxury Brands portfolio is truly unlike any other in our industry – these outstanding, storied brands each have their own distinct identities, and Marriott International has successfully grown their respective brand presences around the world, without diluting their legend or prestige. This is in itself a wonderful achievement; I am proud to take these brands forward and further strengthen the recognition and preference for Marriott’s Luxury Brands, by both our customers and investors alike.”