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Mobile’s Breaking Points: Are Smartphones Ready for Center Stage in Travel Planning?
Published July 2016
Douglas Quinby Vice President, Research
Lorraine Sileo Senior Vice President, Research
We’ve all seen the headlines: The mobile era has arrived – and it’s impacting travel planning in a big way. Today’s consumers have a multitude of travel apps and mobile websites at their fingertips, but just how willing are they to use them to plan the perfect getaway? Recent research from Phocuswright and Google shows that annual getaways are often the biggest discretionary purchase travelers make all year. Is mobile ready for that kind of responsibility?
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| Presenter Shelby Coyne Product Marketing Manager, Travel |
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Presenter Douglas Quinby Vice President Research Phocuswright Inc. |
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Moderator Lorraine Sileo Senior Vice President, Research Phocuswright Inc. |
- A general discussion about the travel purchase process, including how often travelers think about vacations, how often they actively plan trips, and how they get inspired
- A deep-dive into mobile travel planning, examining how many U.S. and European travelers shop and book trips with smartphones and what inspires travelers to turn to smartphones when planning trips
- An analysis of consumer confidence levels when performing various travel-related tasks on mobile devices, and when travelers feel the need to switch devices
- A discussion of mobile’s biggest shortcomings and what needs to happen next on the mobile-travel front
