Kanika Gupta, a dynamic entrepreneur with a fervent enthusiasm for travel and a discerning acumen for business is the CEO of Intrans Travel Solutions. As the CEO of a well-established travel agency in Delhi NCR, she believes the future of the MICE business in India is promising. With the country’s growing economy, increasing connectivity, and world-class infrastructure, India is poised to become a preferred destination for international conferences and events.

Trends in Tourism

The tourism industry in India is set to witness significant growth driven by factors such as digital transformation, sustainable travel practices, and personalised experiences. The rise of experiential tourism and the increasing focus on responsible travel will play a crucial role in shaping the industry’s future.

Adapting to meet the evolving needs of MICE clients

At the travel agency, they are constantly innovating and customising services to cater to the specific requirements of MICE clients. They offer comprehensive MICE solutions, including event planning, logistics management, and technology integration, to ensure a seamless and memorable experience for the clients.

Positioning India as a leading MICE destination globally 

To establish India as a premier MICE destination on the global stage, it is imperative to focus on enhancing infrastructure, promoting sustainable practices, and fostering collaborations between the government, industry stakeholders, and international organizations. By showcasing India’s diverse culture, heritage, and modern amenities, we can attract a larger share of the lucrative MICE market.

Technology for MICE       

Technology plays a pivotal role in transforming the tourism industry, especially in the realm of MICE events. From virtual event platforms and augmented reality experiences to data analytics and personalized marketing strategies, technology enables us to create immersive and engaging experiences for attendees. Embracing digital innovations will be key to staying competitive and relevant in the evolving landscape of MICE tourism.